Zapf Creation - Setting free a childrens imagination.


Short Company Portrait

Short Company Portrait of Zapf Creation AG
(according to the requirements of the Entry Standard)

Description of business:
Zapf Creation is brand-name supplier of play dolls as well as functional dolls and accessories with a special emphasis on quality, design, safety and play value. The primary target group represents girls between the ages of three and eight years old. The Company's activities include exclusively the development and sales of play and functional dolls having broad international recognition together with a wide range of accessories, as well as an increasing number of products in other toy categories. Production is performed by certified Asian suppliers selected by Zapf Creation, with whom a long-standing and ongoing cooperation already exists, in order to ensure uniformly high quality and safety standards on a group-wide basis. Zapf Creation's logistics are carried out by service providers located regionally.

The core brands of the Zapf Creation Group include BABY born®, BABY Annabell® und CHOU CHOU. The branded toy concepts are distributed in over 65 countries worldwide. In this connection, Zapf Creation's operating business units are responsible for local distribution and marketing in the most important markets.

The Group consists of the parent company, Zapf Creation AG, located in Rödental (Bavaria) and subsidiaries located in Germany and abroad. Zapf Creation AG directly or indirectly holds 100% of the investments in all subsidiaries.

Trading data:
Total number of shares:                                   19,295,853
Amount of share capital:                                   EUR 19,295,853

Shareholder structure:
MGA Entertainment, Inc., respectively
shareholders of MGA Entertainment,
Inc. ("Trusts"), USA:                                            65.29%
Treasury shares:                                                   2.55%
Free float:                                                              32.16%
Designated Sponsor:                                        equinet Bank AG (applicant, Deutsche
                                                                               Börse Listing Partner, specialist)

Additional Company information:
Founding date:                                                    1932 (predecessor company)
Accounting standards:                                       IFRS
Financial year end:                                             December 31

Management Board:
Name                                                                    Responsibilities
Hannelore Schalast (Management                
Board member)                                                  Finance, investor relations, IT, budget
                                                                               (leadership), legal, personnel, public
                                                                               relations (excluding products), risk
                                                                               management, compliance & corporate
                                                                               governance, subsidiaries (finance),
                                                                               logistics
Thomas Eichhorn (Management
Board member)                                                  Sales, marketing, planning, budget
                                                                               (partially), product research & 
                                                                               development, subsidiaries (sales,
                                                                               marketing & operations), trademark
                                                                               rights, quality management, public
                                                                               relations (products)

Supervisory Board:
Manfred Schneider (Chairman)
Isaac Larian (Vice Chairman)
Sujata Luther (Member)