Zapf Creation - Setting free a childrens imagination.

Product press releases

27 Oct 2008

SAM & SALLY: The beginning of a new doll family

The twins SAM and SALLY mark the beginning of a new doll family by Zapf Creation.

SAM and SALLY stand for a new family of brothers and sisters that will be introduced to the market this autumn. The new play concept comprises large dolls that all have a unique appearance. The beginning of this new doll product line is marked by the twins SAM and SALLY. These dolls are 63 cm tall, have a soft body and high-quality hair. Both wear fashionable outfits which underline the character of the respective doll. In addition, further characteristic fashions which state the dolls' interests are available separately. SAM, for example, dreams of playing the role of a hero as a fireman. Therefore, a realistic protective outfit including helmet and shoes is available for the little rascal. And if he doesn't want to be a fire fighter for once in order to live exciting adventures, SAM is the ideal friend to romp around with. With his boisterous appearance, he looks really smart in his jeans and a casual hooded sweatshirt.

SALLY, in contrast, is more romantic, dreamy and absolutely crazy about horses. Like most girls, she has got beautiful long hair that can be brushed and styled with ease. A small hairclip and a comb are included. SALLY is always up to the height of fashion, wears a skirt with leggings as well as a stylish sweatshirt with appliqués. The entire outfit convinces with its pastel shades of pink that all girls of this age adore. SALLY, like her brother, resembles children aged four to five years who go to kindergarten or will soon attend preschool. And preschool girls especially not only love horses and the colour pink, but above all ballet. Many girls dream of becoming a prima ballerina once in their lifetime and SALLY also dedicates herself to this elegant form of dancing in her spare time. For this occasion, a beautiful costume is available consisting of a leotard, tights, ballet shoes and - last but not least - a pink tutu, in which she can make her appearance on stage.

SAM and SALLY are not only available with multipiece outfits and additional fashions. Children clothing also fits them and offers the opportunity of an extensive, varied play. Not only numerous different mix and matches and creations are possible, but the dolls as such allow for easy dressing and undressing due to their stature and texture.

Press contact
Petra Koehler
Brand & PR Manager
Tel.: +49 6151 36096-13
E-Mail: pkoehler@mgae.com

The Zapf Creation AG is Europe's leading brand manufacturer of play and functional dolls including an extensive world of accessories that addresses the core target group of girls aged three to eight years. The company's most popular brands are BABY born®, the best-selling functional doll in Germany that, from 1991 on, was sold more than 13 million times worldwide, as well as Baby Annabell® and CHOU CHOU and My Model make-up and hairdressing heads. All branded play concepts share a high standard in terms of design, quality, safety and play value. Zapf Creation headquartered in Rödental near Coburg, Germany, was founded in 1932 by Max Zapf and went public successfully in April 1999 (ISIN DE0007806002). For more information please visit us under: www.zapf-creation.com.