Product press releases
04 Feb 2009
News from BABY born® & Co.
Whether regarding mother-child-role-play or a journey into the land of fairytales, BABY born® and her little brother show what the trends are this year. They not only introduce their new doll's furniture and spend a holiday at the beach, but also go on outings with their scooters, stage a wedding in their new play and are enchanted by the magic unicorn.
''Have fun in the sun ...''
The journey begins! BABY born® is wearing a fabulous summer dress for the trip with matching knickers and light summer shoes. In addition, a hat made of fabric protects her from the sun. Of course she also packs her small suitcase with all her favourite items, not to forget her passport to prove her identity. As soon as she has reached her destination, she puts on her new snorkelling set and dives into the water head first. The set includes a bathing costume (swimming shorts for the boy, a swimsuit for the girl), diving goggles with a snorkel and matching fins.
Having swum to her heart's content, it is finally time to relax for BABY born®. She makes herself comfortable in her deck chair, well shaded by an umbrella. From time to time she sips from her fruit cocktail that is placed on the detachable armrest table next to her and lets the day fade away as she watches the new my little BABY born® and the new BOY playing. Both are enthusiastically doing their laps in the water and are making magical bubbles. Due to their sensors, they only need to touch water and immediately begin to swim forwards, doing the crawl with their arms and legs. This is not only fun to watch, but even more so when taking a bath in the tub, the swimming pool or the paddling pool together. Once the little water lovers have conquered their territory, there will not be a dry eye in the place.
The large BABY born® has left the beach in the meantime and is now exploring the surrounding landscape with her new, pink-coloured beach buggy. Surf board and beach outfit are safely stowed in the boot and the girl can push the buggy or pull it along behind her on a cord.
Everything a doll's mommy needs
''Scrub-a-dub, it's time for the tub“, says the doll's mommy and BABY born® is immediately reminded of the song ''Splish splash I was taking a bath ...“ She is already looking forward to a nice soak in her new tub. Especially, since it not only provides enough space for sitting comfortably, but also for lying down and splashing around. Equipped with a shower that is really activated by the touch of a button, bath time becomes fun time. When the button is operated, the tub even makes bubbles. The new bathtub set includes a tub with a shower head, a towel, a towel rack and a bar of soap.
Freshly scrubbed after her bath, BABY born® sits on her new convenient changing unit that can also be used as a wardrobe. The space below the changing table that is padded with a colourful printed changing mat, offers shelves for stowing diapers and clothes. Furthermore, behind the door there is enough space to hang the newest dress collection. Adorable decorations adorn the piece of furniture and make it an eye catcher in every girl's room. The new set is completed with a matching bunk bed that is even fitted with a small slide, as is the common practice today. Designed as a bunk bed, it offers sleeping places for two dolls by Zapf Creation. Soft bedding with a colourful pattern guarantees sweet dreams.
The new bed settee is also very comfortable, though, and will be part and parcel of BABY born®'s world from fall on. The design as well as the accessories, such as a blanket and cushion, are classical and perfectly match the other furniture. Beyond that, this sitting accommodation can also be transformed. In a twinkling, the seat can be folded out and then serves as a sleeping place. The new sofa's light weight makes it an ideal companion on any trip. Whether at home, at the grandparent's house or when staying with friends, BABY born® now has the opportunity to rest and dream everywhere.
Now only the appropriate gear for long walks is still missing. But Zapf Creation also convinces here with the ideal travelling companion. For a stroll around town, two new buggies, in pink and blue, with an adorable print for BABY born® and her little brother are available in fall. This utensil is absolutely indispensible and can be folded and space-saving stowed in daddy's car and therefore be taken along everywhere. A deluxe version is also available: the new doll's pram that fulfills three wishes at once. Little doll's mommies will be absolutely enthusiastic about this classical pram, because it also includes a diaper bag and offers a lot of storage space for accessories due to a storage compartment. In a jiffy, the pram can be transformed into a sporty buggy, in case the family car is already too full. If the sleeping basket is taken off, it can be used as a carrier for the baby doll and thus replaces the classical carrier that no longer needs to be taken along. The new pram is a real allrounder and is a must-have for every doll's household.
Bella Italia is moving in
BABY born® and her little brother are enjoying an outing on their new city scooters. Available in pink and blue, the scooter in retro-design promises lots of fun for the girl and her doll. Whether inside or outside, the cool radio-controlled vehicle is very stable as soon as BABY born® and BABY born® BOY sit directly on the seat. Stabilizing wheels attached to the frame keep the vehicle from tipping and the dolls' legs can be directly placed on the broad foot rests. A matching outfit for safe cruising including a jacket and helmet is available separately. The set also features a small rucksack that matches the colour of the helmet and the jacket und stores all the accessories that are essential for a visit to the gelateria. In the event that the scooters remain in the garage, Zapf Creation alternatively offers a fashionable City Tour de luxe Set. For BABY born® there is a beautiful new dress in delicate rosé with dots. It is complemented by smart sunglasses, a glamorous handbag and ballerina shoes - both in gold - and a neat headband. BABY born® BOY also looks stylish in his khaki-coloured shorts with a blue polo shirt. He is wearing brown loafers, a blue scarf and cool sunglasses too.
“It's a nice day for a white wedding …”
… and BABY born® strides to the altar with a bouquet in her hands. BABY born® BOY is at her side as the groom wearing an elegant wedding suit. For his big entrance, he also brings along the most important accessory: the wedding rings attached to a small cushion. And as soon as BABY born® has said „I do!“, she can toss her bouquet and the couple can go on their honeymoon. The fashion set in a twin pack offers the right apparel for bride and groom for the ultimate wedding.
BABY born® and the magic unicorn
Once upon a time there was an enchanting fairy named BABY born®, who lived with her little brother in Wonderland. In her romantic pink-coloured dress, her glamorous shoes and her dainty little fairy wings, she looked absolutely charming. And to ban tedium from her wardrobe, there was another dress in delicate lilac, which could easily be turned inside out like the pink dress and was then again a beautiful outfit. Wearing these, fairy BABY born® always looked her best. But her little brother was also to be clad in proper style for teatime and therefore she waved one of her wands that belonged to the dress set and even glowed in the dark. --- And before you could count to three, her brother had become a little prince. In his new costume composed of ringlet tights, smart shoes and a beautiful top - of course all in blue - he was even slightly reminiscent of Robin Hood. He could also have been the new Pied Piper of Hamelin, since a small flute belonged to his outfit. And as it really made music, he played a tune for tea. As soon as the music began, a light became visible and trotting sounds were heard. Drawn by the melodious notes, a magic unicorn joined them, whose horn glowed in the dark as well. It invited BABY born® to a journey through Wonderland. As soon as she had touched the saddle, it began to trot, opened its wings and soared into the sky, while the BABY born® BOY was still happily playing a tune on his flute. …
Press contact
Petra Koehler
Brand & PR Manager
Tel.: +49 6151 36096-13
E-Mail: pkoehler@mgae.com
The Zapf Creation AG is Europe's leading brand manufacturer of play and functional dolls including an extensive world of accessories that addresses the core target group of girls aged three to eight years. The company's most popular brands are BABY born®, the best-selling functional doll in Germany that, from 1991 on, was sold more than 13 million times worldwide, as well as Baby Annabell® and CHOU CHOU and My Model make-up and hairdressing heads. All branded play concepts share a high standard in terms of design, quality, safety and play value. Zapf Creation headquartered in Roedental near Coburg, Germany, was founded in 1932 by Max Zapf and went public successfully in April 1999 (ISIN DE0007806002). For more information please visit us under: www.zapf-creation.com.
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