Product press releases
04 Feb 2009
Baby Annabell® presents her new functions
Endowed with lifelike functions, Baby Annabell® offers even more opportunities for interaction with her doll's mommy right in time for Christmas sales. The new accessories and the new fashions with their multiple ways of use in classical mother-child-role-play also win over all the year round.
A must-have in every girl's room: Baby Annabell®
It is impossible to imagine a girl's room without her, because she is the darling of all girls who love to devote themselves to caring for their little protégé in play. They will be greatly enthusiastic about the functions and sounds that are now even more true to life, but also about the new opportunities to interact that are novel in this combination. From fall on, Baby Annabell®'s repertoire for realistic mother-child-role-play ranges from crying, laughing and babbling to sucking. As soon as she drinks from her bottle, her mouth moves with the corresponding drinking sounds. If she is woken up, she begins to cry and real tears roll down her cheeks. Now it is up to the doll's mommy to comfort her with words so that she will stop crying again. Another option is to seek the assistance of the new cuddly sheep. It plays a soft tune to comfort Baby Annabell® until she giggles happily to show that everything is fine again. The new addition to the family proves that this form of caring is also fun when playing with one's best friend. Baby Annabell® will also have a little brother who is endowed with realistic functions, sounds and opportunities to interact, just like his big sister. In Fall, the doubled fun is available in a twin pack, which is complemented by new fashions for girls and boys. One of the absolute highlights is certainly the new christening robe, a satin dress with puffy sleeves and a charming bonnet.
But a doll's mommy wants even more for her little darling. This is why a new multi-functional baby carrier will be available for Baby Annabell® in spring, in which she can be taken anywhere at anytime. The strap can be adjusted like a bag's and the carrier is simply hung across the shoulder. When the final destination has been reached, the carrier is transformed into a soft changing mat in no time at all. To keep baby comfortable during the outing, a matching, lovingly designed hooded playsuit made from fleece is included.
If longer excursions are planned, Baby Annabell® is snug and safe in her carrying basket. The carrier is made of high-quality wickerwork and is padded with soft fabric. The cuddly bedding consisting of a pillow and a cover also keeps Baby Annabell® nice and warm. Baby Annabell® also has a lot of fun in her new baby bouncer. The bouncer has got a stable metal frame and a soft fabric cover. The handles can easily be detached and the safety straps provide security. The bouncer can be adjusted in five different positions: Whether Baby Annabell® wants to sleep, eat or simply bounce - just everything is possible!
But not only travelling calls for an extensive range of accessories, also at home doll's mommies and doll's-mommies-to-be are delighted about varied equipment to play with. The absolute highlight this coming fall is the new changing unit. The convenient white table covered with light pink fabric promises easy handling combined with superior design. For safety reasons, the changing table has especially high sides to prevent Baby Annabell® from falling. Below the changing table there are two shelves with baskets for storing small accessories and a second compartment that is equipped with a clothes rail for hanging fashions. Attached to the outside is a fabulous, soft changing mat, including two pockets for diapers and other accessories.
Baby Annabell®'s gear is completed by a cradle in a traditional design that promises sweet dreams. The carcase is made of synthetic material that reminds of wickerwork and is covered with pink-coloured fabric. The canopy overhead provides a special sense of cosiness. The cradle is available with a mattress, bedding and a cuddly animal and it even plays a soft lullaby as soon as Baby Annabell® is rocked in it.
So small but already a real bundle of joy
No one can resist loving my first Baby Annabell® because this adorable doll not only babbles like a baby when her lips are softly stroked. She even gives a small kiss as soon as both lips are touched at the same time. If one takes her hand, she giggles, babbles and also says „Mommy“. These new functions are sure to excite all little girls. But they will also be looking forward to the new addition to the family. Already this spring, the wee little my first Baby Annabell® brother is coming into the world. He is wearing a blue playsuit, has tiny freckles and is simply endearing with his brown eyes. With this addition, the Baby Annabell® doll line is extended successfully and enables girls at the tender age of one to take up their first steps into the mother-child-role-play.
Press contact
Petra Koehler
Brand & PR Manager
Tel.: +49 6151 36096-13
E-Mail: pkoehler@mgae.com
The Zapf Creation AG is Europe's leading brand manufacturer of play and functional dolls including an extensive world of accessories that addresses the core target group of girls aged three to eight years. The company's most popular brands are BABY born®, the best-selling functional doll in Germany that, from 1991 on, was sold more than 13 million times worldwide, as well as Baby Annabell® and CHOU CHOU and My Model make-up and hairdressing heads. All branded play concepts share a high standard in terms of design, quality, safety and play value. Zapf Creation headquartered in Roedental near Coburg, Germany, was founded in 1932 by Max Zapf and went public successfully in April 1999 (ISIN DE0007806002). For more information please visit us under: www.zapf-creation.com.
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